by Morten Kriek.
During the Amsterdam Banking Forum “Embedded Finance”, Dieuwertje de Rover, Area Lead Banking-as-a-Service at Rabobank, had an engaging session with the attendees, which consisted of senior banking and finance professionals and fintech founder/owners.



Beliefs and Implications
- Regulation Alone Doesn’t Drive Embedded Finance: Most attendees believe that embedded finance goes beyond regulatory compliance and has far-reaching implications.
- Distribution Channel Shift: Many see embedded finance as primarily a change in distribution channels, especially for large institutions.
- New Revenue Streams and Innovation: Attendees anticipate significant new revenue opportunities, business models, and innovation.
- Banks at Risk: While some fear that banks will lose out to competitors, most believe that embedded finance will require financial institutions to adapt and innovate.
- Fundamental Shift: A majority of attendees believe that embedded finance will eventually cause a profound transformation in the financial sector.
Strategy and Alignment
- Align Beliefs: Organizational alignment on the nature and implications of embedded finance is crucial for developing effective strategies.
- Distribution Channel Focus: Companies that believe embedded finance is primarily a distribution channel may focus on building and investing in distribution channels.
- Revenue Stream Prioritization: Those who view embedded finance as a new revenue stream may invest heavily in exploring opportunities.
- Organizational Transformation: Companies that perceive embedded finance as a fundamental shift may seek to change their organizations from the inside out.
- Take Action: Regardless of beliefs and strategies, it is crucial for financial institutions to take action and prepare for the impact of embedded finance.
Relationship Implications
- Convenience and Relationship: While embedded finance enables digital convenience, it cannot fully replace human relationships.
- Future Trends: Attendees speculate that even complex financial products like mortgages may become fully digitized in the future.
- Consumer Demand: Consumer preference for digital services is driving the shift towards embedded finance.
Video of Presentation
Full Review: Embedded Finance Forum
For a full review, including presentations, photos and videos, please go to: https://amsterdambankingforum.nl/agenda-embedded-finance