Brett King the keynote speaker for the 3rd Amsterdam Banking Forum
The Banking 50 back in Amsterdam with their high calibre exclusive banking forums and monthly networking events for members only.
The Banking 50 is a unique business community for players of the financial services sector and related businesses. Since 2011 they have organised more than 100 events, for more than 5,000 banking and finance executives in Netherlands, UK, US and Ukraine.
One of the highlights was without a doubt Brett King’s keynote presentation of Bank 2.0 back in 2013 at the Ukrainian Banking Forum. Nine years later Brett is with us once again to discuss the future of banking.
Brett King is a futurist, an Amazon bestselling author, an award-winning speaker, hosts a globally recognized radio show, is the Founder of the first mobile, neo-bank globally Moven. He advised the Obama administration on the Future of Banking, President Xi had his book on his bookshelf, and he has spoken on the future in 50 countries in just the last few years.
On November 18 during 3rd Amsterdam Banking Forum in the New Church on Dam Square you will hear the latest views of Brett King on Reinventing Banking and you can personally ask questions.
The ongoing pandemic is pushing more and more customers and business online. Fintech firms are growing quickly to meet the increasing demand for digital services. There has been a significant shift in the sales model, from inbound to outbound.
Despite their weak profitability, banks must continually invest in enhancing their digital services, and reinvent themselves, to keep up. But in which digital services? What can we learn from neobanks?
These new digital banks are rapidly gaining in size and scope across Europe, and they are taking market share, especially in payments. We have also seen the rise of Buy Now, Pay Later platforms, like Klarna in Sweden, making a significant impact in consumer finance.
Banks have time to adapt, albeit it is running out, to strategically transform their channels, including their branch network, and also embrace embedded finance to win the race for the customer.
AGENDA
08:30 REGISTRATION & COFFEE
09:00 WELCOME WORD, by The Banking 50 Founders Elena and Morten Kriek
09:15 REINVENTING PRODUCTS, SERVICE AND PARTNERSHIPS
Simple mobile investment apps have taken the market by storm; buy-now-pay-later offerings are replacing the old installment loans; and open banking has become visible in product propositions, including payments, lending and accounts. In order to stay competitive, banks need to overhaul their underlying capabilities and provide simple solutions to currently complex problems.
11:15 BREAK
BANKING 2050: WHY YOU WON’T RECOGNISE BANKING IN 30 YEARS
12:00 KEYNOTE by BRETT KING
13:00 PANEL DISCUSSION BETWEEN MARKET LEADERS FROM BANKING, FINANCE AND TECHNOLOGY
Bringing together the world’s best and most respected futurist, the most visionary banking executives and the most exciting technology firms promises a lively and inspirational panel discussion. All places currently under confirmation.
14:15 BREAK
15:00 IMPROVING SALES, MARKETING AND THE CUSTOMER EXPERIENCE
Banks are shrinking branch networks and improving mobile and digital inbound capabilities. Digital banks are adding face-to-face components to their outbound-oriented models. Retail banks should transform the (branch-based) inbound sales model into a people-supported outbound sales model with instant user experience management.
17:00 NETWORKING RECEPTION
18:30 END OF CONFERENCE
More details: www.amsterdambankingforum.com

